William MacDonald (Managing Director - Executive Benefits)

Biography

Bill weighs in on complex cases and marketing initiatives for EBS. Over his decades-long career, he founded three leading firms in the executive compensation and benefits industry: Compensation Resources Group, Inc. (CRG); Retirement Capital Group, Inc. (RCG); and the Merrill Lynch Executive Compensation Group. In 2012, Bill founded PleinAire Strategies, revenue growth consultants, which he manages simultaneously while working at EBS. Bill has built an enviable reputation for innovation in executive benefits for innumerable public and privately held firms.

He wrote Retain Key Executives, a breakthrough compendium published by Commerce Clearing House on the recruit-retain-reward challenge; MERGE, Simplify the Complex Sale and MERGE 2.0, New Strategies to Pinpoint How Prospects Buy. He lectures at the Conference Board, World at Work, Forbes CEO Forum, and the Young Presidents’ Organization (YPO). A marketing graduate of Northeastern University and Harvard Business School’s President’s Program on Leadership, Bill lives in Sedona Arizona half the year and spends his summers in New Harbor Maine with Eileen, and his wife. They raised two accomplished children and now enjoy the rewards of six grandchildren.

Executive Benefit Solutions

Capitas’ Executive Benefit Solutions (EBS) practice specializes in the design, implementation, and administration of executive benefit plans. The consultants and technical specialists analyze and create plans and financing solutions to meet the needs of both public and privately held companies as well as non-profit organizations. Benefit programs are strategically crafted to align with overall compensation philosophies and financial objectives. The team includes professionals with expertise in the areas of tax, accounting, law, actuarial science, and finance. The EBS practice is a leader in the design and administration of executive benefit programs, as well as the financing arrangements associated with these plans.

Capitas Financial

Capitas Financial, Inc. is a national organization made up of 16 regional processing centers, 130 point-of-sale professionals and 250-plus back office support specialists who offer a multi-carrier insurance product portfolio, along with unbiased consultative assistance to financial professionals and their clients. Capitas Financial is a national firm, based in Minneapolis, MN with a footprint that includes all 50 states and Puerto Rico. Capitas delivers the strength of a national organization coupled with unrivaled local customer service.